WebProduct buying motives include: A) design and/or engineering preference B) social preference C) method preference D) purchase preference E) frequency preference a In which value creation selling approach do salespeople focus a great deal of attention on customers' needs awareness? A) Transactional selling B) Strategic alliance selling Web1 hour ago · A few common reasons emerged from the responses we got: the soaring cost of living; skyrocketing rents and home prices; growing concerns over local crime; a desire to be closer to family;...
MKT 3427 Ch 8 Flashcards Quizlet
WebA buying decisions made by organizational buying is called ________. social experience, interpersonal attraction, instant status, and the thrill of the hunt. Hedonic shopping motives include ________. Shopping orientation A general attitude toward shopping is called ________. False A typical antecedent state is product disposal Atmospherics WebEmotional buying motives include security, status, and the need to be liked; it is sometimes difficult for salespeople to uncover these motives. Customer value propositions should be specific with respect to tangible outcomes. True False true Correct. pothos white and green
MKT 3427 - Chapter 8 Flashcards Quizlet
Webinclude motives such as security, status, and the need to be liked. Emotional buying motives Which of the following is the reason inexperienced salespeople prefer canned presentations? Canned presentations are scripted and questions can be … WebStudy with Quizlet and memorize flashcards containing terms like 1) In order for a customer to arrive at a buying decision, the salesperson should present the product according to: A) the individual customer's needs B) the salesperson's point of view C) a standardized procedure or presentation D) the buyer profile based on industry research E) the … WebWhat constitutes value will change from customer to customer and a lack of attention to customer value may give the buyer the impression the salesperson is not customer oriented In an organized sales dialogue (presentation,) the salesperson's ability to develop and communicate a customized solution is heavily dependent upon: pothos when to water